Text: Natalia Remmer
The artist of Egyptian-British descent calls his style “sensual minimalism”, and the meaning of life is all for the sake of love in an effort to change the world for the better. The founder of the new trend, Karim Rashid, however, first of all thinks not about fashion, but about comfort and functionality. Mankind has yet to learn how to live in its interiors of the future, where the fourth dimension dominates - the aura of the place itself.
A popular designer transforms any space - from penthouses to hotel halls, restaurants and galleries. Many residents of Dubai are well acquainted with his unique creation - Switch Cafe in The Dubai Mall. Here symmetry and balance reign, and the continuous wave forming the wall creates a feeling of the institution's heartbeat.
Behind Karim Rashid is the creation of more than 2500 products, mainly from high-tech plastic materials of bright, delicate and therefore recognizable shades. His works can be found in museums of contemporary art around the world - from the United States to Japan.