The largest regional furniture brand Home Center, which recently celebrated its 15th anniversary, intends to expand its presence in the region and add another 17 new brand stores to its portfolio by the end of this year.
Occupying a total of more than 268 thousand m2 retail space, the Home Center network currently has 12 stores in the UAE and 71 company stores in the Middle East, North Africa and Hindustan region. During the festivities associated with the celebration of the 15th anniversary, a special advertising campaign, “Transformation of the Room”, was held in the Home Center stores, the winners of which were able to order the masters of this furniture giant to transform their rooms in the amount of 10 thousand UAE dirhams (US $ 2732).
Over 3 thousand people took part in the competition. After careful selection, 15 winners from different emirates were selected. All of them got the opportunity to fully enjoy the main prize - in a matter of days their apartments were changed beyond recognition. In full accordance with their tastes and preferences, the Home Center construction and design teams painted the walls, replaced old furniture and home accessories with new ones.
